Caleb Cross

Full-stack software engineer specializing in marketing & e-commerce. I ship React/Next.js + Contentful sites that score in the green on Core Web Vitals, meet WCAG 2.1, and convert better through SEO and CRO/A-B testing. Comfortable customer-facing—owning analytics (GTM), QA, and rapid Vercel releases.

UpriseArt

Rebuilt UpriseArt’s marketing site with Next.js, Contentful, and Shopify, creating a high-performing, SEO-optimized, and accessible platform. Partnered with marketing and design teams to implement scalable components and CRO experiments, driving growth for both the brand and its artists.

Fora Travel

ForATravel.com, a marketing site developed with Next.js, Tailwind CSS, and Contentful. Designed reusable components and scalable content models to empower the marketing team to launch new campaigns quickly. Focused on performance, accessibility, and Core Web Vitals, ensuring a fast, engaging experience that supported brand growth.

North Park Transportation

Marketing and Customer Portal site built for 75 year old trucking company based in Denver, Colorado. Also built company first API for tracking shipments and building shipment agreements/contracts

Brightline Health

Marketing site built for Healtcare Startup built using React with Next.js and Strapi CMS and API based career site using Greenhouse API

Breastcancer.org

Marketing site built for Non-profit built using React and TailwindCSS

Shiftlab

Full-Stack Developer, July 2020 - Present

WeWork

Senior Technology Lead, January 2018 - May 2020

Amazon

IT Support Engineer, September 2015 - March 2017

Languages & Frameworks

JavaScript (ES6+), TypeScript, React, Next.js (Page Router & App Router), Node.js, Express.js, GraphQL, Tailwind CSS, Shopify

Databases & Data

PostgreSQL, Prisma ORM, MySQL, MongoDB

CMS & Marketing Tech

Contentful (Headless CMS + Content Modeling), Google Tag Manager (GTM), Conversion Rate Optimization (CRO), A/B Testing & Experimentation Tools, SEO Enhancements

Tools & Workflow

Vercel (CI/CD & Edge Deployment), Amazon Web Services (AWS), Docker, GitHub Actions, QA / Browser & Device Testing, Accessibility (WCAG 2.1), Figma, Agile / Scrum, Storybook